Much like in marketing, countless hours and colossal amounts are spent on products, business and tactic processes. Ironically, while this massive invested efforts aim to capture the consumer’s attention and loyalty, little or no efforts is invested to better understand the consumer’s buying behavior. Politics seem for decades to be going through the same processes.
Like in the NEW marketing, the New Politics is giving the current landscape a foreclosure notice, revitalizing the political scenery and giving its actors a new political party called (the people), the latter will express, create, develop, reclaim the power and sets up institutions that guarantee their sovereignty, right of petition and of legislative initiative to be included in the constitution of participatory democracy, A Ministry of a popular Education of associative liberties that will ensure people fully exercise their citizenship.
Politics of the people, is it the NEW form of populism?
The key element of this NEW ever popular politic is the close links between membership of local communities and their solidarity networks: While rural or urban neighborhoods are perishing, this is starting to build the sense of identity of citizens of the community. While other competing identifications such as a nation, a country, or other higher entities that want to impose a priority, substitution is made more difficult locally by the existence of different identities already deeply rooted in the communities.
Historically speaking, despite the harshness of their social state, the people in its majority is revealed as deeply conformist of the latent egalitarianism background.
With the new people of the millennium, not much had changed except they accept social hierarchy and authority of the powerful, but must also be in a report with an implicit contract, you’re as good as your last performance.
To tentatively conclude, we can safely say, a party that seeks SUSTAINABLE leadership must adopt an anachronistic policy language that realigns the people in an implicit centralized hemisphere who otherwise may continue to aimlessly sway to the right or left and alternating between a resigned membership and lucidity to the established order.
LEADERSHIP IN THE NEW PARADIGM
To create enduring value for the people and to enjoy a new friction-free LEADERSHIP, a political party must incorporate generational cognitive behavior, practices and systems in its communication strategy. Once the party values mirror that of the people, the people will gravitate around it.
This new rewired leadership provides the new people with the rewards they need to harness a new sustainable loyalty. The dominating young generations are transforming their countries and we need to be ready to collaborate with them to win their hearts and minds.
ETHICS AND POLITICAL SLANDER
The extremely skeptic dominating generation Y and X are becoming more and more sophisticated and are developing a major anti-vaccine for unethical behavior, These generations are diligently carving out their own place and be assured that any counterfeit politician that favors personal interest over the common goal will soon find themselves with their pants down. When looking at generation Y, X and the emerging Z we’re witnessing extremely transparency-driven new rivals so much so that detect the slightest discrepancy in political speeches.
Today, political speeches that are not cognitively calibrated by contextual barometer is treated as noise pollution by these generations. so let us not worry about who’s saying what and who’s doing what and focus on the people’s issues at hand and try to win their TRUST.
Sophisticated political marketing must ignore the opponent’s dirty laundries and concentrate on what’s relevant: what’s good for the people (blue ocean strategy). These generations mean business and have been taking meaningful action to engage and retain these future leaders with outcome-based-thinking attitude who speak transparency fluently. They will however bury those with ethics functional illiteracy who simply don’t fit their Lifestyle.
THE NEW SOPHISTICATED POLITICS:
By default, the new politics keywords are becoming: Political art, Democracy, Justice, Education, Collective Action, Human Condition, Social Politics.
It appears more and more evident that the NEW politics is becoming more mobilized in a fruitful way by sociology and social sciences. As we enter in the new millennium, the people, worldwide are connecting to form a new coalition of communities that solely serve the people’s social causes. Issues that are at the heart of some of the major questions of contemporary social sciences, the possibilities and conditions of living and acting together. The dialogue over the human condition becomes the sole key issue of the new paradigm.
Social ties and citizen participation is impregnating a new form of politics called the sociopolitical paradigm of collective action, a paradigm of utilitarian alternative approaches that better serve to common objective not personal interests. The creation of new values that can directly affect the masses by significantly placing them in a dominating context. and creating meaning from the bottom up.
On a foot note, politic addresses the community and reciprocity of different beings, because man is a-political and politic arises in space-which-is-between-men, therefore is something fundamentally foreign to man; there is no real political substance. In fact politics arises in the intermediate space and constitutes itself as a relationship. It is their commitment to this relationships than men does emerge in politics. The community is not born of similarity, it arises from the reciprocal recognition; it is the spirit of community that produces similarity.
POLITICAL COMMUNICATION IN THE NEW PARADIGM
The concept of political communication, for its part, faces two limitations: firstly, the relationship between speech and action, the growing share of the representative logic as a means to regulate the flows of communication and many other heterogeneous . These two limitations are directly related to the concept of equality of opinions in political communication.
COMMUNICATING IN THE NEW PARADIGM
When it comes to politics, communicating with voters in the new paradigm requires new calibration. Calibrating political speeches requires new cognitive COHERENCE ingredients. Failure to adhere by the new principles of CONTEXTUALIZATION renders a total death of voters TRUST.
The new communication process is no longer a one way abstract dialogue. Relevancy is becoming the new communication order. Failure to identify the generations various unique behaviors and their cerebral engaging mechanisms opens a wide spectrum to candidate-voters total dissonance.
Calibrating speeches is no longer a fiction, it is the new hallmark of successful connection and assured altruism between the messenger and the receiver. Today not only do we calibrate the rhetoric necessary dosage destined for each generation but also the value-based words relevant to their ideals. The message, the messenger and the receiver must be on the same connecting frequency to render attention and ult
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